Why We Made a Tuna Chip (And Why You'll Be Glad We Did)

Let's be honest — tuna chips aren't exactly the first thing you'd reach for in the snack aisle. We get it. But hear us out, because this little chip might quietly become the best snack decision you've made in a while — especially if you're in Singapore and tired of choosing between flavour and nutrition.

The Snack Aisle Has a Problem

Walk down any supermarket snack aisle and you'll notice something frustrating. The stuff that tastes amazing? Usually packed with preservatives, artificial colouring, and ingredients you can't pronounce. The healthy stuff? Edible, technically, but about as exciting as a rice cake at a party.

We kept looking for something in the middle — a snack with real flavour and real ingredients that didn't make us feel like we needed a nap afterwards. We couldn't find it. So we decided to make it.

That's the short version of how Chippity Co. came to be. But the longer version is worth telling, because it's about more than just chips.

Enter the Wild Caught Toro Chip

Our debut snack is a crispy, umami-forward chip made from 70% wild-caught tuna. That's not a typo — 70% real fish. We took that idea and ran with it: premium wild-caught tuna, a short and honest ingredient list, and a light, satisfying crunch that doesn't leave you feeling heavy.

Every 20g serving delivers 4.36g of protein, 136mg of DHA Omega-3 (the kind that supports brain health), and zero preservatives. It's a snack that actually gives back.

Why Wild-Caught? Because It Actually Matters.

We could have used farmed fish. It would have been cheaper, more consistent, and easier to source at scale. We didn't, because the difference in quality is something you can taste.

Wild-caught tuna has a cleaner, more complex flavour than its farmed counterpart. It lives a natural life in open water, which means the omega-3 content is higher and the flavour profile is more nuanced. When you're making a chip where tuna is the star ingredient — where it makes up 70% of what you're eating — the quality of that fish shapes everything.

How Do Toro Chips Compare to Keropok?

Singapore loves keropok. We grew up on it too. But there's a meaningful difference when you flip the packet over and read the label.

Traditional fish crackers and keropok are mostly tapioca starch — they taste great in the moment, but they're largely empty calories with very little protein or nutritional value. Chippity Co's Toro Chips flip that ratio. With 70% actual wild-caught tuna in each chip, you're getting a snack that tastes indulgent but genuinely nourishes.

For anyone who grew up loving the crunch of keropok but wants something that does more for your body — and your kids' bodies — this is it. Same satisfying crunch, far better ingredients.

Think about what most lunchbox snacks look like: ultra-processed, high in sugar, low in anything useful. We wanted to make something you could feel good about putting in your kid's bag — something that contributes to their day rather than just filling a gap between meals. (Curious about how much protein your child actually needs? We wrote a whole post on it.)

Not Just for Kids

Let's be clear — these chips aren't just "kid snacks" in disguise. The umami depth from real tuna, the delicate crunch, the clean finish — this is a grown-up snack experience. We've had people serve them on cheeseboards alongside artisan crackers and premium cheese. They hold their own.

Whether you're pairing them with a glass of wine on a Friday night or sneaking a bag at your desk at 3pm on a Wednesday, they work. That's the beauty of getting the recipe right — it transcends the occasion.

We've also found they make genuinely impressive gifts for Singaporeans. Not the kind of gift people politely accept and forget about. Whether it's for a colleague's farewell, a teacher's appreciation gift, or a thoughtful addition to a CNY hamper — Toro Chips are the kind of premium, homegrown snack people message you about three days later asking where to get more.

What's Actually In Them?

We believe in full transparency on the label. Our ingredient list is short enough to actually read and honest enough to actually mean something. That's rarer than it should be in the snack world, and we're proud of it.

Short ingredient lists are harder to pull off than they look. Getting real flavour from real ingredients — without leaning on additives as a shortcut — takes genuine recipe development. We went through many, many batches before we got it right. The result is a chip that's honest about what it is and confident in how it tastes.

A Snack for the Small Moments

At Chippity Co, we believe the small moments matter. The quick break in a busy day. The "just because" treat. The little joy you share with someone without making it a big deal. That's what our snacks are designed for — to bring a little lift to the everyday, without making you overthink it.

We take the recipes seriously. We obsess over the ingredients. We fuss over the details. All so that when you open a bag, you don't have to think about any of that. You just crunch, smile, and carry on with your day.

We're a small, homegrown Singapore brand. We don't have a massive factory or a corporate R&D department. What we have is a genuine belief that snacks can be better — and the stubbornness to prove it with ingredients you can trust. Every bag that goes out the door is something we're personally proud of.

Frequently Asked Questions

Are Chippity Co Toro Chips gluten-free?

Our Toro Chips are made without added gluten-containing ingredients. However, if you have a severe gluten allergy or coeliac disease, please check the packaging for full allergen information.

Where can I buy Toro Chips in Singapore?

You can order Toro Chips directly from our website with delivery across Singapore. We're also growing our retail presence, so stay tuned for updates on stockist locations.

How much protein is in each serving?

Each 20g serving of Toro Chips contains 4.36g of protein along with 136mg of DHA Omega-3. For a small snack, that's a genuinely meaningful nutritional contribution — especially compared to typical crackers or crisps.

Are these suitable for children?

Yes — in fact, that's one of the reasons we made them. They're free from preservatives and artificial additives, making them a much better lunchbox option than most packaged snacks. The protein and DHA Omega-3 content is especially beneficial for growing kids.

Where to Buy Wild-Caught Tuna Chips in Singapore

We know "tuna chip" might sound unusual. But so did kale chips once, and look how that turned out. The difference? Ours actually taste incredible.

Our Wild Caught Toro Chips are available now — choose from Regular (20g, S$3.90) or Large (80g, S$12.90). Grab a bag for yourself, tuck some into your kids' schoolbag, or pick up a few as gifts (they're the kind of premium, unexpected snack that makes a brilliant "just-because" present).

We're a small homegrown Singapore brand, and every order means the world to us. Thank you for snacking with us.